At Gruppo Selleria Equipe, every project is rooted in millimetric precision and the rigorous study of biomechanics. Each of our saddles is the result of calculated angles and materials tested in the pursuit of excellence. Yet, we know all too well that riding is not just a science: it is a boundless emotion, a subtle language that words often fail to explain. This is why we decided to take a bold and unusual step: we moved beyond purely technical storytelling and asked those who can see beyond reality to interpret the soul of our creations.
We reached out to seven young local talents: Elsa Bonato, Federica Carioli, Lucrezia Viperina, Michele Bruttomesso, Silvia Reginato, Alberto Tessa, and Nicolò Boscato. We chose them for their dynamic, modern, and unbiased perspective. Each was entrusted with a saddle, treated as a blank canvas upon which to project their own imagination.
A project born to intrigue What began as a creative experiment has blossomed into a collective project that has transformed our spaces. The illustrations—some static, others animated—have turned our headquarters into a contemporary art gallery, decorating the showroom walls and common areas. These visions also lie at the heart of our 2026 Calendar, a tribute dedicated to our partners and suppliers to share a different perspective, full of energy and that "poetry of motion" we often take for granted.
Chapter One: The Dressage Universe In the coming days, we will begin to unveil this journey, starting with the world of Dressage. We have chosen to showcase in parallel how the Group’s two brands, Equipe and Amerigo, have been reinterpreted through vastly different styles and colors.
For Equipe, the core of the artistic narrative is the new RS (Revolutionary Soul) Tree. The illustrators captured the essence of this innovation—lightness, openness, and freedom of movement—transforming it into dreamlike scenarios. Some saw the saddle as a vessel for exploring space orbits, while others immersed it in vibrant nature, celebrating a dialogue made of breath and instinct.
Meanwhile, for Amerigo, the artists worked with a selection of our Best Sellers. Here, the focus shifted to biomechanics-turned-art: the saddle is no longer just a technical object, but the architecture of perfect balance—an essential rhythm that unites horse and rider in a harmonious embrace.
Why a different perspective is necessary Each artist worked on a specific model, extracting a magical and unexpected allure. Seeing a saddle transformed into a fantastical element or a symbol of absolute freedom reminds us that innovation is not an end in itself; it serves to nourish the passion that drives us to ride every day. This project has resonated with everyone, from our staff to our commercial partners, for its ability to communicate Made in Italy excellence with boldness and freshness.
