At Fieracavalli Verona 2025, Gruppo Selleria Equipe will celebrate true Made in Italy craftsmanship, showcasing the birth of a saddle live — a story shaped by ARTISANSHIP, PASSION, AND TECHNICAL PRECISION.
Amid the vibrant atmosphere of the fair — where the rhythm of hooves and the neighing of horses blend with the soft murmur of visitors — a unique space will open, where time seems to slow down. Hands will speak: leather will take form, threads will trace precise stitches, panels and padding will find their place. Measured and fluid gestures will turn skill and raw material into a real saddle — elegant and perfect. Here, a story of expertise, passion, and authentic craftsmanship will come to life, told without filters.
GRUPPO SELLERIA EQUIPE
Gruppo Selleria Equipe was born from a passion for equestrian sport and from the desire to offer riders around the world saddles and accessories of the highest quality. With over 25 years of experience, the company has masterfully combined artisanal tradition with innovation, expressing excellence through its two brands — EQUIPE and AMERIGO — and placing performance, attention to detail, and the well-being of horse and rider at the core of its philosophy.
The company’s headquarters in Valdagno (Vicenza) has always welcomed customers and riders from all over the world in an environment that, despite growing international success, has retained its authentic, family-like, and welcoming spirit.
ATELIER JUMPING VERONA: THE EXPERIENCE
At Fieracavalli 2025, Gruppo Selleria Equipe has chosen to tell its story through gestures, rather than words. It will present Atelier Jumping Verona, a project created in collaboration with the fair itself, designed to unveil what usually remains behind the scenes: the creation of a saddle, step by step.
Inside Hall 7 – Stand 8, right next to the warm-up arenas and only a few meters from the competition ring, visitors will witness a true live demonstration of the saddle-making process. Leather will take shape under expert hands; components will come together harmoniously; stitching will draw perfect lines.
It’s a process that fascinates for its apparent simplicity: every movement is the result of years of experience, every choice the product of deep knowledge of materials and the real needs of horse and rider.
All this explains why no two EQUIPE or AMERIGO saddles — even of the same model — are ever identical. The small differences between one saddle and another are not imperfections, but marks of authenticity and uniqueness: the craftsman’s signature, the tangible proof of a bespoke creation, made with the same dedication one brings to competition.
Five live sessions will take place daily — at 10:00, 11:00, 14:00, 15:00, and 16:00 — allowing visitors to watch the creation of a special saddle, the “127”, made to celebrate the 127th edition of Fieracavalli and destined to reward the winner of the “Gran Premio 127x127.”
BEYOND THE DEMONSTRATION
For Gruppo Selleria Equipe, Atelier Jumping Verona will be much more than an exhibition: it will be an invitation to step into the very heart of its world — to discover what lies behind the creation of an EQUIPE or AMERIGO saddle.
It will be an opportunity to showcase an ancient craft that, balancing technology and manual sensitivity, continues to evolve while remaining true to one simple principle: doing things well, with passion.
A small complimentary gift will be offered to visitors at the stand (Hall 7, Stand 8) while supplies last — a symbolic gesture to make this encounter even more memorable, filled with the scent of leather, dedication, and the spirit of Made in Veneto.
Gruppo Selleria Equipe – EQUIPE & AMERIGO: our savoir-faire, at the service of equestrian excellence.
Watch the video on YouTube: https://youtu.be/cN-HB5dA4bU
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